BRIEF: promote the sales of mercadolibre.com during Christmas time.
Debrief: an application that will help you know what your friends want for Christmas.
Execution: we created a site where by facebook you could choose any of your Facebook friends and find free market gifts that you would probably want. With the option to buy immediately insite.
How: The application would pick up your friends brands likes and likes and likes likes etc and will give you instead the list of products that match your friends' similarity.
The campaign was a success. *2014