Saint Valentines❤️

Nextel Latam

Client nextel > mobile radio systemsbrief "campaign for saint valentine's" *around 2013debrief: we came up with the orange sock which translated to Spanish "media naranja" - literally orange sock - means "other half" in a romantic way. Also orange is the color of Nextel. So keep in mind it was a time when blackberry was still in boga... we created orange socks, which would work as phone covers. Back then cases didn't exist everywere like now.Campaign was replicated in socialmedia with fun quotes about this "OTHER HALF" being better than a real partner.